THE ELLEKS STORY
Our mission is to make young POC all around the world feel confident, empowered, and proud of their ethnicity because empowered children grow to become powerful adults.
Hello and Welcome to our story!
Growing up black wasn't easy. Even at a young age, the women who were regarded as beautiful on T.V were women who had hair that was significantly straighter and less coarse than we did. So even as little children, before we learned how to read an analog clock we wondered if we were pretty enough.
Luckily we had our mothers who nurtured our hair with love and the powerful history of shea butter, teaching us that we were as beautiful and deserving just like all the other girls in the world. As we grew up, we learned to accept and embrace ourselves, seeing the beauty in our nappy curls.
How it all began:
After Belle had her daughter, she wanted to be certain that only natural ingredients free of any unnecessary chemicals were used on her daughter’s delicate curls. She soon found that natural products free of chemicals did not exist for her delicate coils. Using her background as a pharmacist and driven by her enthusiasm for natural hair, she formulated a product that omitted harsh chemicals but perfectly moisturized and fostered growth in her daughter's coarse hair.
After a few conversations over movie nights with Akua, Co-Founder, and Fellow Pharmacist, we created Elleks, a company that prides itself with formulations of all-natural baby safe hair products backed by our knowledge in pharmacy.
The ingredients are very simple - Very much so! This is because we do not believe in overwhelming the curls of our little ones. Our products are especially made to leave your kids’ hair soft to the touch, extremely nourished and certainly moisturized all day long.